Univar to introduce formulation tool for healthy reduction
06 June 2011
Redmond, Wash. – June 6, 2011 – Univar USA announced today that its Food Ingredients team will introduce the 2011 edition of its interactive formulation resource, Less is More, at the IFT Annual Meeting and Food Expo, June 11 – 14, to be held at the Morial Convention Center in New Orleans, Louisiana.
For several years, Univar, in collaboration with many of the world’s leading ingredient suppliers, has created a comprehensive and trend-based guide to new ingredient function and formulation for its customers. The 2011 version of the Univar formulation tool, Less is More, was created with the healthy reduction trend in mind. It offers customers ingredient options and case studies to assist in creating new products that meet consumer demand for products with less sugar, salt and fat. Less is More allows easy “point and click” access to the latest ingredient application information, and an intuitive, browser-like interface that customers can use to navigate technical documents, trend guides and starting formulations.
“The best ingredients for delivering the right function in a product can be overlooked — the ability to navigate consumer trends and ingredient options is difficult for most customers as the technologies change,” said Beth Warren, marketing director, Univar Food Ingredients in the US. “Because of our many relationships with the world’s leading ingredient suppliers, we are able to show customers a broad range of the latest options and technologies. Last year, as we traveled across the US to demonstrate our 2010 Delivering Discovery tool to our customers’ R&D teams; we found that our customers wanted to understand how to better select ingredients so that they can deliver healthy reduction to the marketplace in food and beverage products. Less is More was created in response to this need,” said Warren.
“Univar created this unique format with the support of our global supplier partners, providing customers with a tool that saves them time and keeps them informed about novel products and new ideas about using ingredients to deliver optimum results,” said Warren. “Our team is dedicated to our customers’ success.”
To register to receive a complimentary copy of the Less is More interactive formulation tool kit, IFT attendees can stop by Univar’s Booth #4135. There, they can meet with Univar food specialists who will provide a demonstration of the tool, offering insight into formulation challenges and solutions.
A one-stop source for food ingredients, Univar is a distributor that offers more than logistics and local service. Technical solutions and ingredient selection tools differentiate our customer service while our complete portfolio and extensive stocking locations deliver consistent results.