Univar features two new product concepts in 2011
06 June 2011
Redmond, Wash. – June 6, 2011 – Univar USA announced today that it is featuring two new product concepts during the IFT exhibition this year, CRAN*TASTIC nutritious snack bar and RE*BOOT low-sugar grapefruit energy drink, formulated with the leading ingredients to support the healthy reduction trend demanded by consumers.
CRAN*TASTIC features Ocean Spray cranberries and natural orange juice crystals which provide a tangy fruit flavor. The bar is topped with an indulgent vanilla coating featuring Simplesse®. It has less sugar, calories, and fat than typical snack bars, and is fortified with Vitamin C, potassium, calcium, and fiber.
RE*BOOT also supports the healthy reduction and healthy enhancement trends in a refreshing grapefruit-flavored energy drink with natural caffeine and is naturally sweetened with Enliten® Stevia for a punch of energy and delightful flavor without the expected calories. It includes fiber, calcium, and Vitamins C and B.
"Consumers are looking for more options in convenient food and beverage products that offer healthy reduction — lower sugar, sodium, and fat levels," says Beth Warren, marketing director, Univar Food Ingredients in the US. "The challenge is taste. Many new product launches offer the health benefit, but not the satisfaction, so the consumer remains disappointed. We understand the ingredient options that enable food and beverage formulators to replace fat and sugar without sactifice."
Univar has a team of experienced sales leaders and technical specialists who support customer new product development with better selections of ingredient combinations that are tailored to both trends and taste.
Univar will feature the two new products at its Booth #4135 at the IFT Annual Meeting and Food Expo in New Orleans, June 11-14, 2011. Univar's food team is Delivering Discovery with unique food ingredient selection tools and answers to save you time.
A one-stop source for food ingredients, Univar is a distributor that offers more than logistics and local service. Technical solutions and ingredient selection tools differentiate our customer service while our complete portfolio and extensive stocking locations deliver consistent results.