WILD Flavors appoints Univar to distribute Stevia in the European Food and Beverage Market
22 November 2010
HEIDELBERG, GERMANY and BRUSSELS, BELGIUM, 22nd November 2010 – WILD Flavors GmbH (“WILD”) and Univar have agreed to work together to market and distribute an exciting range of Sunwin Stevia™ products, WILD Taste Modification Technologies, and other sweetening blends in Europe and the Middle East.
WILD Flavors GmbH, a global leader in food, beverage and flavor product development, in conjunction with its partner Sunwin International, one of the top global providers of high quality Stevia extracts, have developed a working relationship with Univar, a leading global chemical and food ingredients distributor.
Univar’s industry focused sales and marketing teams will complement WILD and Sunwin’s ingredient knowledge and manufacturing capabilities to increase value for customers. Univar provides technical expertise in application development, excellence in logistics support, and outstanding customer service to help its high profile client base. Univar’s food technicians develop recipes and formulations for new food and drink products in their dedicated laboratories, enabling customers to sample the effects of the ingredients on finished applications.
The agreement with Univar enables WILD to gain greater reach and penetration in the European market and complements WILD’s existing sales and marketing activities beyond WILD’s existing customer base. WILD’s proprietary Taste Modification Technologies and blends are used with Stevia to deliver outstanding taste for a wide range of food, beverage and other applications
Univar will market and sell Sunwin Stevia™ Reb A extracts and WILD’s Taste Modification Systems initially within the approved French and Swiss markets and then, throughout Europe as authorisations are granted.
Fabiana Matucci, VP, SBU Management, Rudolf Wild & Co., commented on the alliance, “WILD and Univar have had a close working co-operation for a number of years and expanding this to incorporate the marketing and distribution of our latest sweetening ingredient, Sunwin Stevia™, will only strengthen this relationship. We are excited about the potential business opportunity presented by the agreement with Univar and look forward to rapidly increasing our market penetration of Sunwin Stevia™, the all-natural, zero-calorie sweetening option within our product portfolio. Market interest surrounding the use of Stevia in food and beverage products within Europe clearly indicates that WILD and Univar have come to the market at the right time.”
Neil Blackburn, Univar EMEA Supplier Director, Food Ingredients, also welcomed the partnership saying, “Working with a producer and acknowledged innovator of WILD’s calibre will greatly enhance Univar’s product and technology offering to our broad food and beverage customer base across Europe as well as the rapidly developing client base in the Middle East and Asia. It is a perfect addition to complement our growing relationship with WILD.”
Sunwin Stevia™ Reb A extracts are calorie-free, completely natural, high-intensity sweeteners extracted from the leaves of the Stevia rebaudiana plant, commonly known as “sweetleaf”, “sweet leaf” or “sugarleaf”. When naturally purified, it is 200 to 300 times sweeter than sugar, depending on the specific extract concentration. Sunwin Stevia™ is pH- and temperature-stable. It provides a perfect solution for the rise in demand for low-sugar food alternatives and, as it has a negligible effect on blood glucose, it is attractive as a natural sweetener for people on carbohydrate-controlled diets, such as diabetics.