Univar and Diastatische Producten join forces in food and drink markets
Univar will distribute and help develop malt extract products in Belgium, Poland and the Middle East
Brussels, Belgium – 8th March 2010 – Univar, a leading global chemical distributor, today announced the signing of a distribution agreement with Diastatische Producten, a Dutch manufacturer of quality malt extracts, to develop the growing market for malt extracts in Belgium, Poland and the Middle East. Univar’s strong sales and marketing teams complement chemical producers and create value for customers. The company provides technical expertise in application and recipe development, excellence in logistics support, and outstanding customer service to help its partners grow their business.
Leiden-based Diastatische Producten manufactures “all natural” malt products for use in a variety of food and drink products, including bakery goods, breakfast cereals, chocolate bars and instant drinks. Malt extracts are available in liquid and powder forms and provide natural colour, flavour and an improved texture to the final product. Poland is one of Europe's fastest-growing markets for such malt-based products, while Belgium is becoming increasingly important for the bakery and chocolate markets.
Univar will leverage its reputation as a reliable supplier of high quality, natural products to the food sector, when marketing and selling these products in the new territories.
“We are very pleased to be teaming up with Diastatische, one of the oldest, most experienced and quality-oriented manufacturers of natural malt extracts,” says Neil Blackburn, Univar’s Supplier Director Food Ingredients EMEA. “Diastatische has a long and proven history in the field of malt extracts and is an excellent fit for Univar Food Ingredients. This association, which will extend our broad food and beverage ingredients portfolio, will further enhance our product and service offering to our customers.”
“Our ability to offer outstanding market coverage and create exciting new recipes leveraging the complete range of Univar Food Ingredients in our specialised food laboratories enables our customers to develop truly innovative products and gain competitive advantage,” he adds.
Eric Ebeli, Sales Manager of Diastatische Producten, says: “We are excited to take this step with Univar and offer our natural range of malt extracts to a larger number of customers, thanks to Univar’s unrivalled reach in these countries. In addition to offering excellent, consistently high-quality products, manufactured at our plant in Leiden, Diastatische Producten is concentrating on superior customer service.”